Exactly what HubSpot’s Highest Performing Blog Posts Have in keeping & Why These Elements Work

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Wanting to know what elements constitute a successful blog post? We all reviewed our top 8 blog posts within the Marketing Blog in 2022.

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Traffic-wise, all these posts has obtained over 500, 000 organic views considering that publishing and makes at least 40, 500 views monthly.

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Let’s see what they have in common and what internet marketers can learn from all of them.

1 ) Eye-Catching Headlines

What you’ll discover with all of our top-performing posts is that they have an attention-grabbing headline.

Some of the components of an eye-catching headline are:

  • Numbers
  • Action verbs
  • Descriptive adjectives

In 2013, Moz ran a study that will found that content with numbers in the headlines outperformed the ones that didn’t. Our data suggests that the same is still true nearly 10 years later.

Basically one of our top-performing posts features figures, at the beginning of the topic. One reason why numbers are effective is that they arranged expectations. Blog posts could be a bit overwhelming and when you add a number in your post, it removes some uncertainty and lets you know exactly what they’ll get.

second . Descriptive Intros

When a user lands on your blog post, the first thing they’ll likely study is your introduction.

Your intro should cover three locations:

  • Who else this informative article is for or regarding
  • What will be covered in the content
  • The reason why the reader should care

Your intro may also be a good place to present a new piece of data or an anecdote that leads into your subject. You can also present a scenario or a question that invites the reader to maintain reading.

For example, the 20 of the greatest Professional Bio Examples We’ve Ever Observed [+ Templates] post starts simply by posing a question: “ Be truthful, does your professional bio make a statement?

hubspot's highest performing posts: descriptive intros

From there, the particular writer outlines a common challenge that many visitors have likely skilled and then highlights the significance of a professional bio.

There are so many ways to strategy an intro but as long as it covers those three Ws and has an empathetic lens, it will certainly keep your readers engaged.

3. Extensive Listicles

Within 2020, a study simply by one blogger found that 41% from the top Medium articles in 2020 were listicles. Similarly, the top 8 performing blog posts from this 12 months are also listicles.

Listicles are great because they are inherently scannable. The reader can quickly navigate to the section(s) they’re most interested in.

These listicles are also very comprehensive, serving as a comprehensive guide that visitors can bookmark for future use.

Take the “445 Greatest Instagram Captions intended for 2022: Good, Awesome, Funny, & Cute” blog post. When it was originally published, the article did not feature 445 examples. However , with every update, we all consider the SERPs and how they will fare towards competitors.

Following that, we decide exactly what content updates will be most valuable for visitors. For this post, particularly, that meant adding more captions to make the publish more comprehensive.

4. Table associated with Content

If you have a lengthy blog post, one of the best elements you can add towards the page is a table of contents with jump links. The jump link is really a link that, when clicked, will take the user straight to a section on the page.

Nevertheless , a table of content can be just as valuable as a short post for readers who are looking for particular information.

In the 445 Best Instagram Captions for 2022: Good, Cool, Humorous, & Cute content, the table associated with contents section can be broken down by group.

hubspot's highest performing posts: table of content

5. Featured Thoughts

A showcased snippet is a Google search feature in which a good excerpt from a site is shown towards the top of the SERP if this matches the search query.

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Because a featured snippet will appear towards the top of the page, it leads to more ticks – making it the coveted feature that each website wants. Yet to gain a showcased snippet for a particular query, your web page has to be optimized and beat out other web pages.

Although this could happen organically, bloggers can optimize areas on their page to improve their chances, such as:

  • Schema markup
  • Headings and paragraph tags
  • Paragraphs that are 50 to 60 phrases long

6. Scannable Sections

Another common element in all of our top-performing blogposts is an emphasis on scannability.

Every post features short sentences and bullet points – and that’s not by opportunity, it’s by design.

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We know readers often scan blog posts to find the most relevant information. Big text blocks can be visually intimidating and lead to high jump rates. To prevent this particular, we opt for bite-size paragraphs that work on both desktop and cellular.

7. Visible and Interactive Components

With so many interruptions at our convenience, it’s not enough to have a blog post with simply words. The more interactive and visually rich elements you can add for your post, the more involved your readers will be.

This can vary from video embeds, jump links, and pictures to quizzes and polls.

In addition to increasing engagement, these types of elements also assistance to break up the visual monotony of written text. They give the readers something new to see, study, and engage with.

There you have this – seven elements that have contributed to the success of our top-performing posts. Although every reader is different, they are universal elements which will provide a better consumer experience and increased engagement rate.

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