Let’s face this — there’s at all times another brand on the market that makes a product comparable to yours. Chances are that you will find quite a few brands which make products or services similar to your own.
It’s also likely that new brands and businesses will pop up later on with similar products. With this in mind, how do brand new brands compete such saturated and aggressive markets, so much so which they become market frontrunners in their niche?
In this post, we’ll talk about how three brands, SKIMS, Liquid Demise, and Dollar Slice Club, introduced older but new products to market and achieved significant success.
Revitalizing Previous Products: How Skims, Liquid Death, plus Dollar Shave Golf club Achieved Their Achievement
Making “old” products come alive in new and interesting ways revolves around audiences, their needs, and how you can make that which you offer them more exciting than their own available options.
Carrying this out falls on brand new, unique branding that speaks to their wishes and a product that positions you above your competition.
Let’s discuss three brand names that excelled with this.
1 . TOUCHES UPON Made Shapewear Interesting
SKIMS, started by Kim Kardashian, is a shapewear brand.
Shapewear have been around for centuries whenever SKIMS launched within 2019, yet it was able to make a substantial splash and frequently sell out of a product that many of its customers likely already experienced on their shelves.
This particular success happened due to the fact SKIMS listened to the audience’s desires and built the brand around that, specifically regarding size and shade inclusivity. People that didn’t see on their own represented by various other brands now recently had an opportunity to find what they were looking for in a new product.
It was also able to generate buzz, excitement, and purchases through its marketing and advertising tactics, specifically the drop campaign model, where a limited quantity of products were launched as capsule collections, so not everyone in line to buy one could. Those who aren’t effective are more likely to return and keep trying until they could make a purchase, keeping SKIMS top of mind.
It’s furthermore undeniable that SKIM’s success with the drop model was discovered from Kardashian’s sister Kylie Jenner and her Kylie Lip Kits that frequently sold out products using a drop model.
2 . Liquid Loss of life Created Hype and Excitement For Water
Liquid Passing away sells canned still and sparkling drinking water. For those with constant access to water, it is an everyday product.
Despite only being water, Liquid Passing away raised $23 million in series N funding, has grown to become sold in 60, 500 stores across the U. S., and holds its place as the top-selling still drinking water on Amazon.
Liquid Death’s achievement is based on its unique and humorous personalisation. More specifically, Liquid Death’s water can not actually cause loss of life; it does the opposite.
The name is also more similar to an alcoholic beverage or even energy drink, such as Monster or Crimson Bull, that claims to give people the energy boosts of a mythological creature or 1, 000-pound animal. It also comes in a can instead of a plastic container, which mirrors the knowledge of drinking a can of ale or an energy consume.
The brand name succeeded through its unique branding, in contrast to any other water brand, as well as the fun and distinctive experience that comes from consuming an everyday necessity from a can affixed using a name reminiscent of rock and extreme energy.
3. Buck Shave Club Re-invigorated Razors With Convenience
Shaving shavers have been around forever, plus there are multiple market competitors, like Gillette, Venus, Shick, Billie — the list goes on.
However , since Buck Shave Club released in 2011, it has increased in the ranks and has a community of devoted subscribers that use its products despite the multitude of other brands that offer the same thing.
It was able to become successful because it revitalized the marketplace with new prices and increased convenience. In its early days, customers could pay as little as $1 to get razors delivered to their houses monthly.
They didn’t have to pay higher prices for another brand or remember to navigate to the store and ask someone to unlock the makeup products locker; it would just be in their mail every month when they needed it.
Over to A person
Many of the items we use day-to-day are offered by various other brands, but we have favorites.
Just for SKIMS, Liquid Death, and Dollar Slice Club, competitors can be found, but their unique methods to marketing and branding (and having a high-quality product) have helped them become household most favorite for their users, and their practices are usually worth learning from.