Platform solutions have been known as a one-stop shop for all of a marketer’s needs.
On their core, platforms are meant to help internet marketers, whether that’s knowing their customers’ journeys, optimizing the path to buy, or quantifying the revenue that a strategy produces.
Plus, as I discussed last year, HubSpot delivered on the promise of system through our world-class solution that does not sacrifice power designed for ease of use.
Last year we focused on what meant to be a valuable system for our customers. Since that time, we’ve made numerous product enhancements to double down on this particular promise.
At HubSpot, we’ve deliberately built our system to meet the needs associated with organizations regardless of where they are in their journey. Our customers have usually taken comfort in our easy-to-use tools plus freedom to range when they’re prepared to.
That said, a lot has changed in the last couple of years and as a result, our customers’ needs are moving. Although platform options are still the answer, customers need more than just the particular promise of strong technology.
They need connection .
Dealing with the Crisis of Disconnection
We are living in a disconnected world – disconnected from one another, in the people we work with, or in this case, from your companies we do business with. In a time whenever connection matters now more than ever – this can be a huge problem.
At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we are suffering from a crisis of disconnection – shut off data and techniques, disconnected customers, plus disconnected people.
As a result of that, our own customers are interacting with products and businesses differently – they’re cautious and slow in order to trust brands.
They’re not only consuming back ownership of their personal data, yet they’re placing a lot more trust in one another and expecting more flexibility and value from your companies they do company with. And it’s our job to correct that, keep them connected, and continue to rely on our brand. Yet how?
In case you ask our Key Customer Officer, Rob Giglio, he would declare in order for your customers in order to feel valued, they require tools to develop as they do. Empowering our customers to grow better by building deep and lasting contacts with their customers is really a top priority for HubSpot.
Give them individuals tools and they will naturally orchestrate more powerful, more efficient processes.
United teams working on united systems lead to connected and constant experiences for customers. Developing this is what translates to believe in, and ultimately faithful customers.
Entering the Age of the Linked Customer
Generating connection matters. Customers want to feel known and valued, with the power, ease, and support to help all of them scale.
Our customers are facing difficult financial headwinds and are finding themselves needing to do more with less.
This is why the value that will marketers are able to obtain from their technology investment is more important than ever – whether that is consolidated views in to campaigns, sharper synthetic tracking, or more powerful targeted ad capabilities, all while respecting customer privacy.
More on that here.
Marketing Hub gives marketers access to their customer information and tools in real-time, so they can generate personalized experiences that will attract, engage and delight customers towards a more connected way.
HubSpot has constantly put the customer first, and we’re duplicity down on that dedication by prioritizing real connection and ongoing to build products that will meet the ever-changing requirements of growing businesses.
Built on this commerce-powered CRM and supported by a robust support network, partner environment, and integration market place, Marketing Hub unifies our customers’ information right out of the container and gives them versatility to grow within the system as the business expands.
Continuing to Provide Connection
Developing a trustworthy environment together with your customers is more important than ever. When making a purchase decision, clients need to trust they can adopt our brand name for not only simplicity of use, but also that we are usually here to support their particular needs.
Customer opinions will always be an important indication of our performance. From our perspective, true magic happens when the market plus industry experts also know that success.
Because of this , I’m extremely proud that, for the second year in a line, HubSpot has been named a Leader in the Gartner® Magic Quadrant™ to get B2B Marketing Automation Platforms with Marketing and advertising Hub being examined.
We believe that being recognized as a Leader in B2B advertising automation by Gartner® is another point associated with validation that we are doing what’s right for our customers, and also a true testament to our continued commitment to delivering the best possible product, and trustworthy consumer experience, for our customers.
Source: Gartner, Magic Quadrant meant for B2B Marketing Software Platforms, Rick Lafond, Julian Poulter, Matt Wakeman, Jeffrey Cohen, Jeff Goldberg, 20 September 2022.
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