Will be IGTV Gone?

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I recall recording a 20-minute video I meant to upload to Instagram as IGTV content. The video was a cooperation with a few of my content creator buddies, and I was therefore excited to share it. Imagine my shock — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone? ”

The straightforward answer is yes, but don’t worry — there are still methods to share long-form articles on Instagram. Which you need to know about the fate of IGTV plus video sharing within the app.

New Data: Instagram Engagement Report [2022 Version]

What happened in order to IGTV on Instagram?

In October 2021, Instagram scrapped IGTV as the social network shifted its focus toward video articles. IGTV was combined with in-feed videos, forming the new Instagram Movie feature. In This summer 2022, the Instagram Video and Instagram Reels tabs were consolidated to create a single space for all video content, and all movies will be shared since Reels.

Instagram announces all videos are being uploaded as Reel Picture source: Instagram

So , if Instagram would like to pivot more towards videos, why would it do away with IGTV? Nicely, IGTV focused on long-form videos in the hopes that it could contend with YouTube. However , TikTok soon rose in popularity, and TikTok’s short-form videos became more popular among social media users.

To remain competitive, Instagram discontinued IGTV and released Instagram Reels prior to launching Instagram Video clip.

How Instagram Movie is Different from IGTV

For starters, Instagram TV was a standalone app dedicated to long-form Instagram videos, although the feature’s basic functionality was available on the primary Instagram app and website. In contrast, Instagram Video houses all of the video content within a tab on the wearer’s profile and give food to within the Instagram app, so there’s no need for a separate application.

Another difference is the fact that a video uploaded via mobile to IGTV can be up to 15 minutes, while desktop uploads can be up to sixty minutes. However , most video content published to Instagram Video clip can be up to 60 minutes long, regardless how it’s uploaded.

Any video published to Instagram lower than 15 minutes long is going to be displayed as a Fishing reel as of July 2022.

To contend with TikTok, Instagram Video clip features include various tools, such as cutting off, filters, and the ability to tag people plus locations.

Screenshot of Instagram Reel and its features

Instagram furthermore changed IGTV advertisements to “in-stream video ads” that are no more than 60 seconds.

Where to Find Instagram Movies on Your Profile

The Instagram Video tab, now combined with the Reels tabs, can be found under a customer’s bio between the tab for the user’s main grid and tagged content. Before, video content material could be found in place to place around the app instead of in one dedicated location.

Screenshot of Instagram grid Image source: Instagram

Instagram is constantly evolving to compete with new social support systems like TikTok and also to keep its place as a fixture within the creator economy. Therefore , users can expect much more changes in the future because Instagram continues to prioritize videos over pictures.

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