Instagram Marketing for Small Businesses: The Complete Guide

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Seventy-one percent of US companies use Instagram  to market their products, services, and brand to more than one billion users over the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.

Your own team needs have to have an Instagram online marketing strategy in place to harness the platform’s energy. Read this guide to help you tackle the platform.

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Desk of Contents:

  • Why Instagram Marketing and advertising Matters for Smaller businesses
  • 15 Instagram Marketing Strategies for Small Businesses
  • Getting Started

90% of people  follow a minumum of one business on Instagram. Further, 1 in 2 people make use of the app to discover new brands, products, plus services.

As being a small business owner, you need to use Instagram to get your business before customers and develop brand loyalty. Yet without a clear Instagram marketing strategy in place, you will probably find yourself struggling to develop your audience, article content consistently, or generate quality engagement. If this sounds familiar, you are not alone. Over 90% of small businesses  struggle with these common social media challenges.

Here’s the good news: Even if you have a small budget, limited resources, or a one-person team, there are several Instagram marketing techniques that small businesses can use to grow their existence and find success in the platform. Let’s dive in.


Quince  includes a contact email in the bio so clients can easily reach out to the particular brand for support.

instagram marketing for small business, the Instagram bio for small business Quince is an important element of its Instagram marketing strategy.

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Work out get the most out of your Instagram profile is to make sure it’s search-friendly. Produce a searchable username therefore people can easily discover your business.

Your own profile image must also be something well-known like your logo so new followers instantly recognize your brand’s thumbnail as they scroll.

3. Enhance your bio.

Your Instagram biography is the first thing individuals see when they go to your profile — think of it like the homepage of your web site.

If you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of info you want them to take away?

Use your biography to let brand new followers know you and what you do. The company’s tagline or put together a word or two that sum up the type of content people can expect to see by giving you a adhere to.  

You can also use your bio being an opportunity to share bulletins, promotions, or product launches. Pet brand Wild One  includes special offers in their bio.

instagram marketing for small business, pet brand Wild One uses its Instagram bio to promote its small business promotions.

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four. Be intentional together with your bio link.

If one of your Instagram marketing goals would be to drive more visitors your small business’ website, then spend a little extra time customizing the link section of your bio.

Since you can’t include clickable links in Instagram captions, the link in your bio is what customers will click on for more information about your brand, shop your items, or sign up for an email list.

Make use of the link section to direct people where you want them to proceed next.

If you have multiple pages or products you want to advertise at once, use a device like Linktree  or Later’s Link in Bio. These tools turn your main link in to a mini website, providing users multiple choices to click on within one link.

Newsletter brand Girls’ Night In  uses a link tool to make it easy for its supporters to find and visit links for products and articles that were described in their posts.

instagram marketing for small business, the link section from Girls’ Night In Club’s Instagram profile directs followers to several links in one place.

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5. Web host a giveaway

Want to grow your target audience on Instagram? Web host a giveaway.

According to one research, giveaways help Instagram accounts grow 70% faster in just three months.

And it is easy to see why. Instagram giveaways increase brand awareness, boost natural engagement, and generate more people to your profile by encouraging likes, comments, plus shares for a chance to win.

To generate even more engagement for your giveaway, team up along with another brand to get a joint prize like Oat Haus  and Califia Farms  did below.

instagram marketing for small business, Califia Farms and Oat Haus collaborate on a giveaway as part of their Instagram marketing strategies.

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Not only does more than one prize incentivize individuals to enter, but teaming up with another brand name doubles the audience that will see your content or be launched to your brand initially.

6. Geotag your posts.

When you have a physical area for your small business, make sure to create a geotag so that you can include it within your Instagram posts. A geotag provides area data which helps users pinpoint where exactly to find your small business.

Not only that, but Instagram also organizes blogposts that use a certain geotag under one searchable tab so customers can see all of the articles from that place.

By adding to the tag, you are able to show people the actual can expect when going to your business. For instance, if you have a restaurant, use your geotag to show away menu items or even give people the glimpse at the actual dining atmosphere is similar to.

instagram marketing for small business, the Instagram geotag results for Austin-based food truck small business, Patrizi’s

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seven. Tap into user-generated content material.

Content creation reaches the heart of Instagram marketing, but it is no small feat. From brainstorming crafting ideas to shooting images or taking videos, there’s a lot that goes into a single article.

This is where user-generated content (UGC) is available in handy.

UGC is content which is created and posted by Instagram users. It’s usually by means of an image or movie of someone using your product or visiting your business.

You can scope out UGC by checking out posts that will you’re tagged in or browsing through content material that uses your own geotag.

Self-care brand Chillhouse  frequently reposts customer photos that align with the rest of its Instagram content.

instagram marketing for small business, user-generated content is a part of Chillhouse’s Instagram marketing strategy for their small business.

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Not only is UGC a time-saver with regards to content creation, but it also assists build social proof and brand credibility by showing supporters authentic content  from real people.

8. Offer exceptional promotions.

In order to give people a reason to follow you on Instagram, offer special promotions for supporters.

Share the discount code that followers can point out if they visit your business in person or make use of at checkout whenever shopping online. To make the advertising even more exclusive, make use of Stories to share discounts. Because Stories vanish after 24 hours, fans may feel a sense of FOMO if they don’t act on it rapidly.

Promotions give your followers a reason to stay engaged and look forward to what so when you’ll post following, which helps build brand loyalty for the small business.

9.   Take advantage of hashtags.

Hashtags are essential for your small business’s Instagram marketing strategy. Hashtags can help you join in on a conversation or topic that’s relevant to your own brand. They also assist Instagram categorize your content. When users search or browse the hashtag they’re interested in, they may see your content.

Not only are  hashtags a tool designed for users to discover new brands and content on the platform, however they also allow your small business to build brand awareness and recognition.

Consider creating a top quality hashtag and encourage followers to use it when they post about your brand. This can help build brand identification and encourages people to share UGC.

Shoe brand Tecovas  created a branded hashtag for an Instagram marketing campaign that encouraged fans to share their game-day outfits using the hashtag #TecovasTailgate.

instagram marketing for small business, an Instagram post from boot brand Tecovas demonstrates how branded hashtags can be effective for Instagram marketing strategy for a small business.

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10. Engage with influencers.

Every sector has its influencers, from food to beauty to company. Influencers are highly effective at connecting by having an audience and creating trust with their followers. In fact , 37% of shoppers trust social media influencers  over brands.

If you have extra area in your marketing budget, consider partnering having an influencer for subsidized content.

As being a small business, micro-influencers (influencers with around 10, 000 followers or even less) may be best to collaborate with or form a relationship with. Not only could they be more relatable to your audience than a super influencer or celeb, but micro-influencers often generate more engagement  than those with hundreds of thousands of followers.

11. Make you shoppable.

Every month, 130 million people  use Instagram’s buying features. If you function an e-commerce business and want to reach a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools.

Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your store on your profile, you can include product tags to your posts like the outdoor brand Kammok  will below.

instagram marketing for small business, a shoppable Instagram post from small business Kammok.

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12. Talk to your fans.

With all of the functions that are available on Instagram these days, it can be easy to overlook one of the foundational elements of the platform: getting social.

Engage with your audience wherever and whenever you can – in the feedback section, in Tales replies, or even in DMs. By linking with your audience on a personal level, you humanize your small business and build strong client relationships.

You can begin the conversation simply by directly asking for follower input. Use the interactive features on Tales, like polls plus questions, to gather feedback and generate ideas from your audience.

Encouraging participation is another way to connect on a more personal level. Your followers can feel like they’re element of your community.

13. Experiment with Fishing reels.

Instagram offers rolled out several new features through the years including Stories, Lives, and now Reels.

Reels are short-form videos that can be creatively edited to form a compilation of clips that will tell a story.

Here are a few ideas designed for Instagram Reels:

  • Show a day in the life of a small company owner.
  • Share the behind-the-scenes look at your process.
  • Tell the story behind the particular brand.
  • Expose team members.
  • Give a tour of your space (office, storefront, restaurant, etc . ).

Small businesses can also make use of Reels to share how-to videos that instruct their followers. In the Reels below, L. F. Candle Co.   demonstrates how you can safely relight among their candles.

instagram marketing for small business, an Instagram Reels from P.F. Candle Co. features a candle and text overlay that says “we’re going to show you how to safely relight your candle.”

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14. Get creative with your captions.

For smaller businesses, your Instagram captions  are an opportunity to include personality to the brand.

Rather than straight promoting your service or product, you can use your captions to spark conversations with your audience, encourage engagement, or flaunt the human side of your business. Waterloo Sparkling Water  keeps the tone fun and human in the post beneath.

instagram marketing for small business, an Instagram post from Waterloo Sparkling Water that uses a creative caption to humanize its small business as part of its Instagram marketing strategy.

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fifteen. Analyze your metrics.

To understand just how well your Instagram marketing strategy is carrying out, it’s essential to track and measure your metrics.

You can use Instagram’s native information or one of the many free and paid Instagram analytics tools. Be sure you have a set of metrics you want to track as well as a process to evaluate their particular success.

The metrics you choose to calculate should tie back to your goals. When the goal of your Instagram marketing strategy is to generate more people to your website, then you’ll want to track your Instagram link clicks to see how they correlate to your site traffic.

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