Conversational AI: What It Is and How To Use It

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ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days.

ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes.

This post will go over everything you need to know about conversational AI, including:

  • What is conversational AI?
  • Conversational AI vs. Chatbots
  • How does conversational AI work?
  • Examples of Conversational AI
  • Benefits of Conversational AI
  • Challenges of Conversational AI
  • Conversational AI Statistics

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artificial intelligence and machine learning. Common examples of conversational AI are virtual assistants and chatbots.

content assistant is a great example of a tool that uses generative AI to help marketers create written content.

You can simply tell HubSpot what you’d like to write about, and the content assistant can do things like:

  • Generate a list of blog topics your audience cares about
  • Create an outline to kickstart your writing process
  • Write crisp and compelling copy optimized for your readers and search engines.

The AI content assistant natively integrates with your favorite HubSpot features.

Another application is text-to-speech tools that convert text to natural-sounding speech, improving accessibility for people using assistive technologies. Social listening and monitoring tools also use NLP to understand the tone and intent of online conversations to understand how people feel about your brand.

HR and recruiting tools also scan through resumes and cover letters for keywords and phrases to identify ideal candidates for job postings.

Other applications are smart home devices, like Google Home, and virtual assistants like Apple’s Siri.

To stay on the cutting edge of a growing market, check out HubSpot’s playlist, The Business of AI, which features shows that discuss future business applications of AI.

Allied Market Research)

  • Digital voice ecommerce is expected to triple to an $80 billion industry by 2023. (Juniper Research)
  • The number of digital voice assistants will reach 8.4 billion units by 2023. (Statista)
  • eMarketer predicts that 126 million US adults will use voice assistants at least once per month. (eMarketer)
  • 1 in 5 consumers uses live chat or in-app chat daily. (Vonage)
  • 62% of marketers report using artificial intelligence in their marketing strategies. (Statista)
  • Marketers that use automation in their roles are more likely to report an effective marketing strategy than those that don’t. (HubSpot Blog Research)
  • In 2021, natural language processing was the most popular type of AI adoption for businesses. (Stanford University AII)
  • The top performing AI systems estimate sentiment correctly 9 out of 10 times. (Stanford University AII)
  • Abductive language inference is drawing the most plausible conclusions with limited information. The human baseline for accuracy is 92.90% and AI systems is 91.87%. (Stanford University AII)
  • While AI use has increased, there have been no significant increases in mitigation of AI risks since 2019. (McKinsey)
  • 15% of Americans are more excited than concerned about the impact of artificial intelligence and 46% express an equal amount of concern and excitement. (Pew Research Center)
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