How to Use Instagram Highlights: A Guide to Enhancing Your Profile

Christopher Lopez

pink and white square illustration

Instagram Highlights are a powerful tool to maintain visibility for your most valuable Instagram Stories content. Unlike regular stories that vanish after 24 hours, Highlights can immortalize your content on your profile. They allow you to categorize stories, show off products, share testimonials, and capture events long after they’re over. By curating Highlights, you can engage visitors with a well-organized portfolio right at the top of your Instagram page.

Learning to use Instagram Highlights effectively can transform your profile into a dynamic space that showcases the many facets of your brand or personal page. It requires a strategic approach to select the right content that will captivate your audience and reflect your brand identity. Highlights also offer an easy route for new followers to catch up with past stories and for regular visitors to revisit their favorite moments.

Using Instagram Stories to Their Fullest

What are Instagram Highlights?

Instagram Highlights are curated collections of your past Instagram Stories. Unlike regular Stories, which vanish after 24 hours, Highlights stay on your profile indefinitely. They appear as circles below your bio, offering a snapshot of your content to profile visitors.

Creating a Highlight

  1. Go to your Instagram profile.
  2. Tap the “+” button below your bio.
  3. Choose the Stories you want to include.
  4. Select a cover image and give your Highlight a name.
  5. Tap “Add” (iOS) or “Done” (Android).

Organizing Your Highlights

You can create multiple Highlights to categorize your content. Popular themes include:

  • Behind the Scenes: Showcasing your daily life or work process.
  • Products/Services: Highlighting what you offer.
  • Testimonials: Sharing positive feedback from customers.
  • Events: Capturing highlights from events you’ve attended or hosted.
  • Travel: Showcasing your adventures.

Making Your Highlights Stand Out

TipDescription
Custom Covers:Create eye-catching covers that match your brand or theme.
Concise Titles:Use clear, descriptive titles that reflect the content of the Highlight.
Story Order:Arrange Stories in a logical order to tell a cohesive narrative.
Use Text and Stickers:Add text and stickers to your Stories for more context and engagement.

Tips for Using Highlights Effectively

  • Keep it fresh: Update your Highlights regularly with new content.
  • Cross-promote: Share your Highlights in your Stories or feed.
  • Use relevant hashtags: Help people discover your Highlights through search.
  • Engage with viewers: Respond to comments and questions on your Highlights.

Key Takeaways

  • Highlights extend the life of Instagram Stories beyond 24 hours.
  • Strategically curated content can enhance brand identity.
  • Highlights act as a portfolio for new and returning followers.

Creating and Managing Instagram Highlights

Instagram Highlights are a powerful tool to showcase your brand’s story on your profile long after the original content has vanished from Instagram Stories. This feature lets you curate your favorite moments and present them in neat, thematic albums right below your bio.

Understanding Instagram Highlights and Stories

Highlights allow you to group and present your Instagram Stories in a way that they stay on your profile until you remove them. Think of them as curated collections that show viewers what your brand is about. These are displayed as circular icons below your bio, giving new visitors an insight into what you offer.

How to Create Instagram Highlights

To create a new Highlight, tap the + icon right under your profile bio. You’ll then see your archived Stories; here you can select the ones you want to include. Choose your cover photo and give your Highlight a title that describes the content or theme. These steps help you add new content to your profile that reflects your brand or personal style.

Editing and Organizing Existing Highlights

Your Highlights are not set in stone. You can edit them by tapping on a Highlight and then clicking the three dots or ‘More’ option. Update your cover images to keep them fresh, or change the title to reflect new themes. Adding and removing stories from your Highlights keeps your profile dynamic and engaging for returning visitors.

Leveraging Highlights for Brand Engagement

Instagram Highlights can be a powerful tool for broadening your brand’s reach and securing deeper connections with your audience.

Showcasing Products and Services

Use Highlights to display your products or services in a compact and appealing way. Group them into categories for quick browsing. You can highlight new arrivals or feature items currently on sale, which can drive users to explore and shop. Remember, carefully selected content on your Instagram profile can directly increase the value perceived by your audience.

Enhancing Brand Identity with Highlights

Craft a consistent design for your Instagram Stories Highlights to align with your brand identity. This can include a creative use of colors, cover images, and titles that mirror your brand’s aesthetic. By doing this, your brand tells a visual story that is coherent and captivating, leaving a strong impact on audience memory.

Engaging with Followers Through Highlights

Encourage engagement by featuring user-generated content or followers’ stories in your Highlights. You can organize Q&A sessions or run polls through Stories and save them to Highlights. This strategy not only grabs attention but also gives followers a reason to keep coming back to your profile. Utilize your stories archive to keep your Highlights filled with fresh and relevant content that resonates with your audience.

Frequently Asked Questions

Instagram highlights are essential for categorizing and preserving your story content for longer visibility. These FAQs will guide you through common queries you may have about utilizing this feature.

How can I create Instagram highlights directly from my gallery?

To create Instagram highlights from your gallery, first, post the desired photo or video as an Instagram story. Once it’s live, open the story, tap the ‘Highlight’ heart icon at the bottom, and choose to add it to an existing highlight or create a new one.

What steps are involved in making custom covers for Instagram highlights?

Customize your Instagram highlight covers by uploading an image to your story, then adding it to the relevant highlight. Edit the highlight, tap ‘Edit Cover’, and choose the uploaded image as your new cover. Adjust the size and position as needed.

Are there methods to observe who has viewed my Instagram highlights?

To see who viewed your highlights, tap on your highlight and swipe up. You’ll see a viewer list for up to 48 hours after posting the content. After 48 hours, that viewer information is no longer available.

Can I update existing highlights with new content without posting on my story?

You cannot add content to highlights without first posting it to your story. Add new content to stories, then include it in your highlight. This ensures all highlight additions are first shared with your followers.

How can I manage and organize my Instagram highlights effectively?

Organize your Instagram highlights by naming them coherently and grouping related stories. Regularly update your covers to maintain a cohesive aesthetic, and strategically archive stories that no longer serve your highlight’s purpose.

What are some best practices for impactful Instagram highlight curation?

For effective Instagram highlight curation, keep your content relevant and engaging. Limit each highlight to a specific theme or event for easy navigation. This focused approach helps viewers find the content they’re interested in more quickly.