Targeted Advertising: A Simple Explained Reaching Your Customers

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Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — customers often complain that collecting information using their individual browsing behaviours, such as page appointments and searches, to optimally select which usually advertisements they find, is invasive and, some might even say, “creepy. ”

The Ultimate Guide to Email Marketing

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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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