The more traffic your blog or site receives, the greater. But drive-bys are not enough to drive user engagement and eventually boost sales — instead, you need to encourage potential customers that it is worth sticking about. Topical content and its particular counterpart, evergreen content material, can help you achieve this objective.
Blogging is not a major bit of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a mixture of timely and evergreen content.
There are numerous great reasons for organizations to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.
When I first started blogging, I had no clue how to structure my posts to position for search engines, or even why it was important.
This post is a part of Made @ HubSpot, an internal believed leadership series through which we all extract lessons from tests conducted by our very own HubSpotters.
Cliché: A picture may be worth a thousand words.