The best Guide to Product Marketing and advertising in 2021

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During the 1950s, Volkswagen marketed a bus. Even though now considered a vintage vehicle, the coach remains an symbol for the car firm decades later.

The cool part? Volkswagen announced their particular new VW Tour bus — it’s electrical and features modern, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and yes it complements the original “hippie” vibe the company has been once known for.

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Volkswagen also released a TELEVISION commercial for the coach that’s clever, smart, and on-brand. This introduces the new vehicle with the song The Sound associated with Silence playing in the history (hint: electric vehicles are silent) plus ends with a brief message on the display screen for viewers to learn: “Introducing a new era of electric generating. ”

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This sentiment touches on the reality Volkswagen is adding to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for your bus.