13 Social Media Strategies & Resources for Black-Owned Businesses

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Welcome to   Breaking the Blueprint   — a new blog series that delves into the unique business challenges and opportunities of Black company owners and entrepreneurs. Learn how they’ve grown or scaled their companies, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

A Beginner’s Guide to Preserving Your LLC

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Developing an LLC is an exciting accomplishment for every entrepreneur or company owner.   But the work doesn’t end following the initial business formation process. There are certain techniques and requirements to keep your LLC and ensure the LLC continues to be in good standing up with your state. As soon as you’ve identified these requirements, it’s relatively easy to maintainContinue reading through

The Beginner’s Guide to LLC Vs . Partnership

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Your company structure affects your taxes, capital financing capability, paperwork, and your personal liability. Hurrying to a decision might have consequences—serious ones—so it’s best to review your choices carefully. Many business owners find themselves mulling more than LLC vs . partnership business structures. As each choice provides its share associated with pros and cons, you have to considerContinue reading

Conversion Funnels and User Flows

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Email is the basic unit for reaching audiences, but here’s the thing—marketing automation is more than just email. You need to make sure that you develop a marketing approach that effectively integrates multiple channels to optimize your conversion funnels and user flows. This post will teach you how. You’ll learn: Principles of consumer psychology atContinue reading

The Beginner’s Guide to DBA vs . LLC

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You might be wondering whether or not you should register your business as a DBA or an LLC. But the thing is: It really isn’t an either/or choice. While both options allow you to do business under a different name—one that’s different from your legal one—an LLC is a corporate business structure whereas the DBA is justContinue reading

five Successful Email Marketing Techniques for Black-Owned Businesses [+ Examples]

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Welcome to   Breaking the Formula   — a new weblog series that delves into the unique business challenges and possibilities of Black company owners and entrepreneurs. Find out how they’ve grown or scaled their companies, explored entrepreneurial endeavors within their companies, or even created side hustles, and how their tales can inspire plus inform your own success.

10 Ways to Reach Customers Who Don’t Know They Need You

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Event planner, lawyer, daycare proprietor, tow truck driver. Regardless of our selected professions, it’s fair to say that we almost all want to build our own businesses’ customer basics. It’s how we flourish. So it’s only organic for us to want to promote our products or services to everyone, in hopes of capturing a larger audience and thus making additional money.