Social internet marketing: The Ultimate Guide

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As I scroll through my Instagram feed every single day (cough, cough… multiple times the day), I consistently observe new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, yet I also love the content they will share on their Instagram profile.

Their posts are on-brand, creative, and aesthetically pleasing. All their photos have the same filtration system on them to ensure they suit — this makes their Instagram profile look expert, artistic, and organized whenever visitors, like myself, search their page.

Frye’s Instagram account also encourages interaction between the company and their own followers by providing them with a specific hashtag to use so they can be featured on the account if they post a photo with a Frye product.

Frye’s Instagram accounts is a great example of successful social internet marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes goods.