Celebrity brand partnerships are evolving beyond endorsements and #sponcon.
Marketing plans provide a framework to funnel customers from awareness to decision to purchase.
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. We’ve spoken to many people …
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SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic.
Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.
What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.