The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon.
Tag: growth
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase.
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
Why Customer Connection Matters
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
How to Increase Revenue Without Acquiring New Customers
What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. We’ve spoken to many people …
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68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic.
24 Best Sample Business Plans & Examples to Help You Write Your Own
Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.
10 Creative Company Profile Examples to Inspire You [Templates]
What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.