Alright, so most of us don’t have even picked out our Halloween costumes yet.
Regardless of who you are, or where you’re from, the holiday spirit is well and well. For several holiday shoppers, …
I’d venture to guess you get tons of emails in your inbox every day.
From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open.
After was in grade school, Romantic evening was one of my favorite vacation. There were cards. There was the chance that your crush actually loved you back. And, deal the chocolate — such a lot chocolate.
Little did I recognize that the roots of this holiday trip bore little-to-no resemblance to a childhood experience of it.
Love, flowers, chocolates, bla bla bla…
Where are the marketing results?!
Every year, the moment Halloween is behind all of us, it seems like the floodgates open. Without warning, there are holiday advertising campaigns everywhere, with numerous businesses rushing to profit from a spending frenzy. You will find holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of manage. But some brands do it really, very well.
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.
Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”?
According to the National Retail Federation, eCommerce made up 20. 9% of complete holiday sales in 2019, and that number seems to enhance every year. As a result, you have a chance to position your online shop before a huge base of consumers that are actively browsing the web along with intent to purchase goods.
The particular malls are decked along with holly, your inbox is filling up with holiday-themed special offers, and you’ve deemed this socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s simply me.
Either way, the vacation season is here, and online marketers are gearing up to complete the year strong. But just like shopping for gifts, preparing your holiday campaign is definitely something you don’t want to leave off until the last minute.
Ready or not, the holidays are right around the corner. And that indicates it’s time for e-mail marketers to start planning certainly one of their biggest email campaigns of the year.