Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

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Let’s set the stage: I’m about to dig into the best darn pile of spaghetti and meatballs I’ve ever seen. Just as I twist my fork in the pasta, spear a mouth-watering meatball, and go in for my first savory bite…the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”

This frustrating interruption is why we’re here to discuss inbound lead generation — a solution that can save your business or organization from being that annoying, disruptive cold caller that is ruined by spaghetti night.

3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)

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Over the last couple of years, you’ve probably heard a lot about cybersecurity.

Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or possibly your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.