The 2021 Guide to Instagram Ad Costs

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Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that.

The Ultimate Guide to Marketing Campaigns

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Through P& G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World, ” marketing campaigns have a way of sticking with us long after an impression or even purchase.

Why is that? Nicely, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired motion. They also give brands identity, personality, and emotion.