Included Media Planning: What and How to Adopt it In Your Marketing Strategy

Posted on Leave a commentPosted in Blog

A few months ago, while I used to be driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, a SKIMS segment upon “Keeping Up With the Kardashians. ” 

I had one of those occasions where I thought “SKIMS is certainly showing up everywhere! ” That is because the company posseses an integrated media preparing strategy.