Consistently creating high-quality, engaging, plus relevant content across social channels can be incredibly difficult plus time-consuming for marketing experts.
Equal parts social media marketing platform and search engine, Pinterest had more than 431 million active monthly users at the begining of 2022. But the popularity of the platform means it’s a crowded room, and the task of having followers on Pinterest can feel challenging.
In 2022, they have clear that Instagram is no longer just a photo-sharing app.
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
A few months ago, while I used to be driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, a SKIMS segment upon “Keeping Up With the Kardashians. ”
I had one of those occasions where I thought “SKIMS is certainly showing up everywhere! ” That is because the company posseses an integrated media preparing strategy.
More companies than ever are using Instagram pertaining to business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has most likely doubled.
Instagram is a top-rated app, with more than 1 billion global month-to-month active users.
In 2021, Instagram reported over five hundred million users viewed Stories.
I’m willing to bet that today, the typical campaign at any brand uses a media mix.
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.