The Ultimate Guide to Marketing Campaigns

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Through P& G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World, ” marketing campaigns have a way of sticking with us long after an impression or even purchase.

Why is that? Nicely, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired motion. They also give brands identity, personality, and emotion.