The bigger your own sales and marketing and advertising teams get, the particular harder it is to arrange these efforts. Known as “smarketing”, sales plus marketing alignment is critical to ensure that these sections are working in tandem to target the right client base, create more conversions, and drive more sales.
An effective B2B SaaS sales funnel is critical for your brand name to drive conversions. But 68% of businesses say they haven’t attempted to evaluate the effect of their sales funnel and 79% say that marketing leads are never converted.
60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a variety of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing.