Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
Podcasting is here to stay. According to Insider Intelligence, you can find over 117 mil podcast listeners in the U. S. by yourself, a 10% increase from last year, and that figure is expected to rise.
In Q1 of 2021, ebook sales increased 38% for publisher Harpercollins, following a trend of increased revenue revenue for the company. Although this is a snapshot of just one publisher’s success, this speaks to a bigger movement toward electronic content consumption among marketers.
Every day there’s something totally new on social media.
As a marketer, you understand how many avenues you can find for your prospects and customers to connect to you throughout the buyer’s journey. These avenues refer to channels (e. g. PPC, your site, email campaigns, social media) and touchpoints (e. g. specific ads, blog posts, social media articles, emails). Marketing attribution modeling can help you figure out the impact of of those marketing efforts.
The greater you know about your own buyer personas, qualified prospects, and customers, the simpler it is to effectively target them. This involves identifying the stations and platforms in which they spend their time and knowing their needs plus challenges.
Views, new visitors, returning visitors — they sound similar but these metrics won’t be the same. If you don’t know the distinction, you could be misinterpreting your site data and making some ill-informed decisions.
One of the best ways to tell if a show or movie is usually worthwhile is if people never get tired of re-watching it. Be it the hit television show Buddies or the classic movie Forrest Gump , most people by no means turn down an opportunity to view Ross pivot their couch or witness Forrest develop into the ping pong celebrity — even if they’ve already watched it 27 times.
Determining which parts of your marketing and advertising efforts drive conversion rate and sales could be one of the messiest parts of marketing. But it’s also one of the most important — assuming you want to raise ROI, revenue, brand awareness, conversions, strategy success, and more.
Contents of the Great Marketing Resume
A great marketing resume should be well written and formatted, one page in length, define your unique value proposition and contain details of your employment and training. Depending on the company and the work, you can also add an interests and hobbies section to your marketing resume.
It’s ironic, yet despite knowing how to sell services and products, so many marketers have a hard time selling themselves. It can often be difficult to turn the limelight inward, but creating a outstanding resume is a skill just about all marketers need to perfect if they want to grow their career.