The Guide to SMS Sales strategies

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Companies use SMS (short messaging service) to have two-way sending text messages conversations with their potential customers. Texting is a successful tool, yet SMS marketing strategies often flop because texting should get treated like “just another channel. ” It’s not. Texting which has a customer is particular, immediate, and bothersome. These can all be fine factors, but provided that you haveContinue reading

The Ultimate Guide to Email Marketing

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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

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