As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions.
Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results.
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing and advertising process is also continuously iterated to ensure productivity and efficiency.
As a company leader, a big element of your responsibilities involves making sure existing projects and initiatives within your company are on track whilst creating space regarding smart new techniques.
Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious benefit when it comes to getting competing opportunities.
Cloud-based programs make it possible for marketing groups to connect with clients, conduct critical research, and make data-driven decisions that can help increase ROI.
It’s a brand new month, everyone! It’s a time for new beginnings. New email campaigns, blog posts, and social media marketing strategies are on the horizon.
However aren’t we forgetting something? With last month’s activities done, we need to pause for any second to examine what worked and what didn’t. You can’t do that simply by saying last month’s activities were “great” — because “great” doesn’t pay the bills.
You’ve probably noticed that it’s crucial to keep a full, flowing funnel for a company. But what does this particular mean, and how are you aware when you’re on the right track?