Want to capture more conversions and engage more leads? You’ll want to get personal. But how do marketers make this personalized approach work for their brands?
Every single summer, I start a vegetable garden. I purchase seeds, flower them in various places in my backyard, tend to them, and with the help of the right climate conditions, help them develop. Why am We talking about gardening on a marketing blog?
As many marketers know, the months of November through January can be the most pivotal for a business.
Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
If you think about it, the content platforms we rely on these days have an uncanny similarity to the content forms we relied on yesterday — our blog posts look like print out articles, our offers look like books, plus our slide decks look like look presentations.
Did you know that 90% associated with searchers haven’t made their mind up about a brand before beginning their search?
Welcome to Breaking the Blueprint — a new weblog series that dives into the unique business challenges and possibilities of Black business people and entrepreneurs. Learn how they’ve grown or even scaled their companies, explored entrepreneurial endeavors within their companies, or even created side hustles, and how their stories can inspire plus inform your own achievement.
Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to send out your content, but it can also help you better understand what type of content can be resonating with your customers so you can optimize your content strategy.
In 2022, 51% of B2C internet marketers plan to increase their marketing and advertising budget.