To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated.
POV: You’re new on the market and you’re wanting to know just how your small business may stand out among the numerous brands currently upon social media.
A few months ago, while I used to be driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, a SKIMS segment upon “Keeping Up With the Kardashians. ”
I had one of those occasions where I thought “SKIMS is certainly showing up everywhere! ” That is because the company posseses an integrated media preparing strategy.
Benjamin Franklin once said “Failing to plan is planning to fail, ” and when it comes to subject material and media technique, truer words have not been spoken.
If you ask marketers about their 2020 articles plans, most will tell you they had to pivot because of the pandemic. Within 2021, many stated the same thing, as the world adjusted to this brand new normal.
Your customers are eating messages in more ways than ever before — on the internet, in publications, on TV, the radio, and on their phones — to name a few.
I’m willing to bet that today, the typical campaign at any brand uses a media mix.
Instagram offers finally surpassed one billion users. Indeed — that’s a billion dollars with a B.
It used to be that a handful of media companies with deep pockets owned and controlled the. These conglomerates had complete control of the information and entertainment we consumed. The digital age has completely overturned the industry. Now, anyone with a computer and camera and a fantastic take on news or entertainment can createContinue reading
Even if you don’t personally enjoy using Facebook, there’s no denying the fact that it remains the largest social media platform in the world.
With over2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook.