Included Media Planning: What and How to Adopt it In Your Marketing Strategy

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A few months ago, while I used to be driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, a SKIMS segment upon “Keeping Up With the Kardashians. ” 

I had one of those occasions where I thought “SKIMS is certainly showing up everywhere! ” That is because the company posseses an integrated media preparing strategy.

How to begin a Media Business

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It used to be that a handful of media companies with deep pockets owned and controlled the. These conglomerates had complete control of the information and entertainment we consumed.   The digital age has completely overturned the industry.   Now, anyone with a computer and camera and a fantastic take on news or entertainment can createContinue reading