Upon January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product commences in history. Indeed the iPhone was obviously a revolutionary product, but it was not the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans known as a “Stevenote” — that will helped make this among the most awe-inspiring, memorable keynotes ever shipped.
As Carmine Gallo describes in his book, The Presentation Secrets of Steve Careers, Steve “transformed the typical, dull, technical, plodding slideshow in to a theatrical event complete with heroes, villains, a supporting solid, and stunning backdrops. People who witness a Steve Work opportunities presentation for the first time describe it as an extraordinary experience. ”