How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing.
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance.
Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.
At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023.
As a direct reply copywriter, I specialise in making readers create a specific action. My spouse and i write a variety of copy, including articles, landing pages, sales e-mail addresses, and job types.
Forget the dress debate that broke the internet a few years ago. Forget whether you heard Yanny or Laurel from a computer-generated voice. The matter we are settling in the next great debate — is email marketing inbound or outbound?
As an organization gets larger, it becomes more and more difficult for different departments, and various employees within the exact same department, to connect. Unfortunately, this can result in a “left hand doesn’t know what the ideal hand is doing” scenario.
In a wide range of ways, technology made it easier to reach potential customers. Automated email marketing allows you to speak to a whole database of connections with just the contact of a button. And while email has proven to be significantly more efficient from converting customers compared to social media, your possible customers’ inboxes are getting fuller every day.