This post is a part of Produced @ HubSpot, an internal believed leadership series through which all of us extract lessons from experiments conducted by our very own HubSpotters.
Acquisition marketing campaigns are critical to bring within new customers and revenue. On HubSpot, we run these campaigns quarterly.
Did you know that 55% of entrepreneurs say blogging is their particular top inbound marketing priority?
Did you also know that these types of marketers are 13x very likely to see positive ROI than marketers who don’t spend money on blogging?
Over the last decade approximately, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their audience and customers. The key here is that their blog articles is beneficial — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.
There are a lot of acronyms in the business {world|globe|planet|entire world} to keep straight. SEO, {CRM|CUSTOMER RELATIONSHIP MANAGEMENT}, SERP, CDN, and CMS are just a few important {ones|types}.
Clothes, food, habits — outgrowing things is a natural part associated with life. That’s true with regard to brands as well. When manufacturers decide they’ve outgrown their particular current way of doing elements, this might call for a rebrand.
If somebody asked you to create an infographic, where would you begin?
So what do cross-country road trips, wedding ceremony speeches, and social media marketing have in common? Planning.
![How the HubSpot Blog Generates Leads [+ How Yours Can, Too]](https://blog.hubspot.com/hubfs/lead%20generation-Jan-04-2021-03-53-13-02-PM.jpg)
It may be hard to believe that if the HubSpot Blog were a person, rather than currently be in high school.
Ever watch those sport shows where contestants have to find the designer product within a sea of knockoffs?
An outdated website won’t represent your brand well.
A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.