Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Publishing an ad or working with influencers isn’t the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent their culture and life experiences.

Fulfillment.com Review

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Fulfillment.com (FDC) offers cloud-based B2B and B2C ecommerce fulfillment services to multichannel and omnichannel internet retailers. The company was established in 2011 and maintains eight fulfillment centers—five in North America, one in the United Kingdom, one in Europe, and one in Australia.  Fulfillment.com’s services are delivered through its BestOMS dashboard and include inventory tracking, warehouseContinue reading

ShipHero Review

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ShipHero is a cloud-based solution that offers warehouse, inventory management, and fulfillment services to ecommerce brands. ShipHero started in 2013 with a cloud-based warehouse management system (WMS) application. It expanded to add order fulfillment services in 2019, just in time for the increase in online shopping due to the global pandemic. ShipHero offers one-click integrationContinue reading

Strikingly Review

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Strikingly is a free website builder that helps anyone create a responsive, mobile-friendly website—including those of us with zero coding and design skills. Founded in 2012, the company aims to help individuals and SMBs launch the website of their dreams.  Strikingly also offers paid plans with extra site storage, custom branding, live-chat widgets, multi-language translation,Continue reading

Deliverr Review

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Deliverr is an ecommerce fulfillment service that integrates with big players in the business to ship products to ecommerce customers. The service works with Shopify, BigCommerce, Walmart, and Amazon, to name a few.  Founded in 2017, the company fills a need that has skyrocketed since the ecommerce boom began in the 2010s. From freight toContinue reading