The world around us is constantly changing — it only makes sense that the marketing world does too.
Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.
![Download Now: Social Media Trends in 2022 [Free Report]](https://no-cache.hubspot.com/cta/default/53/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png)
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
A company that can’t pull in new customers won’t last long. Here are five foolproof ways to bring in the new customers you’re looking for.
What’s better — 1, 500 Instagram followers which engage with your brand, or 1 mil followers who don’t?
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It’s very easy to place good leadership in order to happens.
Based on a 2021 HubSpot Blog Research survey, 19% of marketing experts believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketing experts surveyed, finding applicants with the right skill set is the biggest challenge.
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Search engine optimization (SEO) is critical to help your own brand reach the first page of search engine results and ideally rise into the top 5 positions for your primary key word.
And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.
These days, it’s essential for businesses to be able to flourish in the online space. That’s why it’s become much more important for business owners to own great digital marketing skills. There are endless digital marketing courses to choose from, but not these have the learnings to take your company to the nextContinue reading 
In the world of search engine marketing (SEM), a lot more marketers are buying into PPC advertisments. Google Ads specifically has increased its revenue from year to year. In 2021, Google marketing revenue accounted for $53. one billion — 81% associated with Alphabet’s overall product sales.