Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Marketing plans provide a framework to funnel customers from awareness to decision to purchase.
Marketing plans provide a framework to funnel customers from awareness to decision to purchase.
If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate?
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
Is AI taking over jobs?
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets.
From Chat GPT to DALL-E and Midjourney, we’re all too familiar with the emerging world of AI marketing. But what do these changes mean for digital marketing agencies? Can they survive the rise of AI? Listen to Unprompted’s latest episode to find out.
Are your landing pages optimized to convert on-the-go visitors? Check out some of the best mobile landing pages built (with important takeaways for your next campaign).
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework.