In university, I always made it a point to pay attention intently to presentations. I actually knew how stressful plus nerve-wracking it was to present in the room of peers plus authority figures.
Let’s face it, we love videos.
Upon January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product commences in history. Indeed the iPhone was obviously a revolutionary product, but it was not the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans known as a “Stevenote” — that will helped make this among the most awe-inspiring, memorable keynotes ever shipped.
As Carmine Gallo describes in his book, The Presentation Secrets of Steve Careers, Steve “transformed the typical, dull, technical, plodding slideshow in to a theatrical event complete with heroes, villains, a supporting solid, and stunning backdrops. People who witness a Steve Work opportunities presentation for the first time describe it as an extraordinary experience. ”
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day.
Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”?
As of March 2020, over 804, 390 businesses in the U. S. were less than 12 months old. Combine that with the 31. 7 million small enterprises vying for customers, and the competitors seems even more fierce. So, just how can you possibly create a online marketing strategy that stands out? Diving right into a specific niche is the method to set your business apart.
Some presentations are usually better than others. Some have gorgeous designs. Some have got insanely actionable takeaways. A few just give down-to-earth advice. But the best presentations represent all of the three.
And if you’re looking to get going making your own presentation, perhaps you should learn from the best of the best?
Last year, a buzzword ripped through the content material marketing space that most entrepreneurs were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what fascinated most marketers to the industry in the first place — “storytelling”.
Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.
And — like artwork — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can understand in one sitting, right after one course. It’s the trial-and-error process of mastery.