Popular Social Media Kids Use Today

Johnny Oh

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Kids today use social media often, and they start young. Among tweens, 38% use social media, showing a rise from 31% in 2019. This trend is concerning as it indicates growing reliance on these platforms.

YouTube is the top platform for teens, with 95% of them using it. TikTok follows closely. Facebook, once very popular, is now less used by teens, dropping from 71% in 2014-15 to only 32% today.

Even younger kids, under 10, are joining social media. Platforms like GoBubble are designed for them, offering safe spaces to chat and learn. Parents should be aware of these trends and guide their children in using social media safely.

Today’s Hottest Apps: Where Teens Are Hanging Out Online

Teens have their own unique social media landscape, constantly evolving with new platforms and trends. Here’s a snapshot of the most popular platforms teens are using in 2024:

The Big Four: Still Going Strong

PlatformWhy It’s PopularKey Features
YouTubeThe king of video content, offering everything from music videos and tutorials to gaming streams and vlogs.Massive library of content, community interaction, live streaming
TikTokThe short-form video sensation, perfect for quick entertainment, challenges, and trends.Algorithm-driven discovery, creative tools, duets and collaborations
SnapchatThe go-to for casual communication and sharing ephemeral moments with friends.Disappearing messages, filters, augmented reality lenses, private “Stories”
InstagramA visual platform for sharing photos, videos, and stories, with a focus on aesthetics and curated feeds.Filters, Reels (short videos), live streaming, messaging

Rising Stars and New Players

  • BeReal: This photo-sharing app encourages authenticity by prompting users to post unfiltered photos at random times each day.
  • Gas: An anonymous compliment app that allows users to send positive messages to friends without revealing their identity.
  • Discord: While not strictly a social media platform, Discord’s servers have become popular spaces for teens to chat, connect over shared interests, and build communities.

Beyond the Mainstream

While the platforms listed above dominate the teen social media scene, it’s important to note that trends change quickly. Newer apps like Yubo, Twitch, and even Reddit are gaining traction among specific groups of teens.

Parental Considerations

Understanding the platforms your teen uses is crucial for ensuring their online safety and well-being. Stay informed about the latest trends, talk to your teen about their online habits, and set boundaries if necessary. Remember, open communication is key!

Key Takeaways

  • Many kids start using social media at a young age.
  • YouTube and TikTok are the most popular among teens.
  • Parents need to monitor social media use for their younger children.

Popular Social Media Platforms Among Children

Children today are using several different social media platforms. Each offers unique features and appeals to varying interests and age groups, from creating videos to chatting with friends and more.


TikTok is a platform where users create and share short videos. It is very popular among kids and teens. The app has tools for adding music, effects, and text to make videos more entertaining.

Many children use TikTok to participate in challenges or follow trends. The app also offers a “For You” page, which shows personalized content. TikTok’s algorithm makes it easy for users to discover new and engaging videos. It is important for parents to monitor use, as some content may not be suitable for younger kids.


Snapchat allows users to send photos and short videos that disappear after being viewed. This appeals to kids who enjoy the temporary nature of the messages. Snapchat also has filters and lenses that can change the appearance of the photos or videos, making it fun to use.

Kids often use Snapchat to chat with friends and share their daily moments. The Discover feature shows stories from popular creators and media outlets. Parents should know that while messages disappear, they can be saved with screenshots. This makes it important to guide children on safe usage.


Instagram is known for photo and video sharing. It allows users to post on their profiles and use Stories, which disappear after 24 hours. Children and teens use Instagram to follow friends, celebrities, and influencers.

It also has a direct messaging feature for private conversations. Instagram’s Explore page helps users find new content based on their interests. Kids enjoy using Instagram for its variety of sharing options and the ability to engage with their friends’ posts. Parental monitoring is key to ensuring safe and positive interactions.


YouTube is a video-sharing platform where users can upload, watch, and comment on videos. It has a special section called YouTube Kids, aimed at providing a safer online experience for children. Kids can find videos on almost any topic, from educational content to entertainment.

YouTube offers channels and playlists, making it easy to follow favorite creators. The platform’s search feature helps kids find videos quickly. Parents can set up parental controls to manage what their children can watch. This makes YouTube a versatile platform for both fun and learning.


Roblox is an online game platform where users can create and play games. It is very popular among children and teens. Players can explore games made by other users or create their own using Roblox Studio.

The platform encourages creativity and social interaction through multiplayer games. Kids like Roblox for its variety of games and the ability to customize their avatars. Parents should be aware that Roblox has a chat feature, so monitoring who their children interact with is important.

Factors Influencing Social Media Use by Children

Children’s social media use is shaped by various influences like peers, trends, parental guidance, and privacy concerns.

Peer Influence

Peers play a huge role in how children use social media. Kids often join platforms because their friends are there. They want to stay connected with their social circles. This desire to fit in can drive them to use popular apps like TikTok, Instagram, and Snapchat.

Being part of a group online makes them feel included. Sharing experiences, photos, and videos with friends can be exciting. Peer pressure can also lead kids to use social media more frequently. They don’t want to miss out on what’s happening.

If their friends are posting daily, they might feel the need to do the same. Social approval is strong at this age. Kids seek likes, comments, and shares to gain validation from their peers.

Media Trends

New media trends greatly affect kids’ social media use. When new apps or challenges become popular, kids are quick to join in. Platforms like YouTube and TikTok often drive these trends.

Kids look up to influencers who set these trends. They see their favorite stars doing dance challenges or using certain filters and want to mimic them. Trendy content can go viral quickly, capturing kids’ attention.

Updates and new features on social media apps also attract kids. When Instagram releases a new filter or TikTok introduces a new effect, kids get excited to try them out. Staying up-to-date with trends keeps them engaged and entertained on social media.

Parental Guidance

Parental guidance is key in managing children’s social media use. Parents who set rules and monitor their child’s activity can help create safe online habits. They can decide on time limits and the type of content their children can view.

Open communication is important. When parents discuss the risks and benefits of social media, it helps kids make better choices. Parents can also teach their kids about privacy settings and online safety.

By being involved, parents can guide their children towards positive social media use. Encouraging offline activities and family time can reduce excessive screen use. Parental involvement can help balance social media with other aspects of life.

Privacy Concerns

Privacy concerns play an important role in social media usage among kids. Many platforms have minimum age requirements, often set at 13, to address privacy risks.

Kids might not fully understand the implications of sharing personal information online. Parents and teachers need to educate them about these risks. Understanding how to use privacy settings is crucial for young users.

Concerns over data collection and online predators can make some parents wary. They might restrict or closely monitor their child’s social media use. Teaching kids about the importance of not sharing personal details online can help protect their privacy.

Privacy settings and parental controls are tools that can help manage these concerns effectively.

Frequently Asked Questions

Kids use social media in different ways depending on their age. Popular platforms vary, and new trends emerge regularly.

What are the most popular social media platforms among teenagers?

Teenagers often use platforms like Instagram, TikTok, and Snapchat. These sites allow for sharing photos, short videos, and messages. They are popular because they offer ways to connect with friends and follow influencers.

Which social media platforms are predominantly used by children aged 12?

For children aged 12, TikTok and YouTube are very common. These platforms have lots of videos and are easy to use. Parents should monitor usage to ensure safety.

What proportion of teenagers regularly engage in social networking sites?

A large majority of teenagers are active on social networking sites. Studies show that about 95% of teenagers use the internet, and a significant portion of them are on social media daily.

How does social media usage differ between young children and young adults?

Young children often use platforms like YouTube Kids for entertainment and education. Young adults use social media for networking, staying updated on news, and socializing. The type of content and engagement levels differ greatly.

What are the emerging social media trends among the youth?

Short-form video content is becoming more popular among the youth. Apps like TikTok are leading this trend. There is also a growing interest in privacy-focused and niche community platforms.

Among users under 18, what is the distribution of social media activity?

Most users under 18 are active on a few key platforms. TikTok, Instagram, and YouTube dominate. The activity often includes sharing content, commenting, and following popular trends and influencers.