What Social Media Do Teens Love The Most?

Kristopher Irving

person holding black samsung android smartphone

These days, teens are glued to their screens, scrolling through various social media platforms. The most used platform by teens is YouTube, with about 90% of them using it regularly. They also spend a lot of time on TikTok, Snapchat, and Instagram.

While Instagram and Snapchat remain popular, Facebook’s appeal has faded. In 2014-15, 71% of teens used Facebook, but now only 32% of them are active on it. As trends shift, new platforms may emerge.

Teens spend nearly five hours a day on social media. YouTube, TikTok, and Instagram make up most of this time. Many parents worry about this usage, but teens see things differently.

Teens and Social Media: A 2023 Snapshot

Top Platforms

  • YouTube: Still reigns supreme as the most-used platform by teens, with a staggering 95% reporting they’ve used it.
  • TikTok: A strong contender, captivating two-thirds of teens with its short-form videos and trends.
  • Instagram: Remains popular, attracting roughly six in ten teens with its visually-driven content and social features.
  • Snapchat: Neck-and-neck with Instagram, Snapchat continues to be a favorite for sharing disappearing photos and videos.

Shifting Trends

  • Facebook’s Decline: While once a dominant force, Facebook’s popularity among teens has dwindled significantly. Only a third of teens report using it today, compared to 71% a decade ago.
  • TikTok’s Rise: TikTok’s rapid ascent shows no signs of slowing down, with many teens reporting daily, even near-constant, usage.

Daily Usage

  • YouTube: Seven in ten teens check YouTube daily, with 16% admitting to being on the platform “almost constantly.”
  • TikTok: 58% of teens use TikTok daily, with a similar percentage (17%) describing their usage as “almost constant.”
  • Snapchat and Instagram: Both see about half of teens using them daily, though Snapchat claims a higher percentage of “almost constant” users.

Favorites by Age

Age GroupFavorite Platform
13-14Snapchat
15-17TikTok
OverallTikTok

A Noteworthy Shift

The 2023 data reveals a shift in teen preferences, with TikTok overtaking Snapchat as the overall favorite. This change highlights the ever-evolving landscape of social media and its impact on teen culture.

Key Takeaways

  • YouTube is the top social media platform among teens.
  • Facebook’s popularity has dropped significantly.
  • Teens spend almost five hours daily on social media apps.

Popular Social Media Platforms

Teens spend a lot of time on social media. Instagram, Snapchat, TikTok, and Twitter are the most popular apps they use.

Instagram

Many teens use Instagram to share photos and videos. They enjoy features like Stories, which disappear after 24 hours. Instagram allows users to follow friends, celebrities, and influencers. The Explore page helps discover new content based on interests.

Teens can use Instagram to chat with friends through direct messages. They also like filters and editing tools. Businesses use Instagram to reach young customers. Shopping through the app is also becoming more common.

Snapchat

Snapchat is popular for its disappearing messages. Teens use it to send photos and short videos called Snaps. These Snaps disappear after they are viewed. Filters and lenses add fun effects to photos and videos.

Stories on Snapchat allow users to share moments with friends and they disappear after 24 hours. The Discover feature shows news and entertainment. Group chats and video calls are other features teens like. Snapchat also has a Snap Map to see where friends are.

TikTok

TikTok is famous for short, catchy videos. Teens create and watch a variety of content. Dance challenges, pranks, and tutorials are particularly popular. The app uses a For You page to show videos that match the user’s tastes.

Editing tools and effects help users make creative videos. Music and sound clips are important on TikTok. Trends and hashtags help videos go viral. Teens enjoy interacting with other users through comments and likes.

Twitter

Twitter is used by teens to stay updated on news and trends. They can tweet short messages, pictures, and links. Following celebrities, friends, and influencers is common. Hashtags help find and join conversations.

Teens use Twitter to express their opinions and share thoughts. The app’s real-time updates make it easy to find out what’s happening. Direct messaging allows private conversations with followers. Live features help users stay engaged with events as they happen.

Emerging Social Media Trends

Recent trends highlight the growing popularity of short-form videos, the resurgence of anonymous Q&A platforms, and the increased use of augmented reality experiences among teens. These trends shape how young people interact and share content online.

Short-Form Video Content

Short-form video platforms like TikTok and Instagram Reels are a big hit among teens. These videos are usually 15 to 60 seconds long. They are easy to watch and share. Teens create dance challenges, lip-syncing videos, and quick skits.

TikTok is one of the most popular apps. It lets users add music, text, and filters to their videos. Instagram Reels is similar and also popular with teens. These platforms encourage creativity and allow users to express themselves in fun ways.

The quick and engaging nature of these videos makes them perfect for the short attention spans of teens. They can watch many videos in a short amount of time. This format has changed how teens consume content online.

Anonymous Q&A Platforms

Anonymous Q&A platforms are making a comeback. Apps like NGL and Tellonym are popular. They let users ask and answer questions without revealing who they are. This encourages more honest and open conversations.

Teens use these platforms to share their thoughts and feelings without fear of judgment. They can ask for advice or share secrets. The anonymity gives them a safe space to be themselves.

These platforms also allow users to connect with others who have similar experiences. They can share tips and support each other. This makes the online experience more meaningful for teens.

Augmented Reality (AR) Experiences

Augmented Reality (AR) is becoming more common in social media. Apps like Snapchat and Instagram use AR filters. These filters add fun elements to photos and videos, like animal ears or funky glasses.

Teens love using these filters to make their content more interesting. Some filters even change their voices or surroundings. This makes creating and sharing content more fun and unique.

AR is not just for fun, though. Some educational apps use AR to teach science or history. This makes learning more interactive and engaging. AR gives teens new ways to explore and understand the world around them.

Frequently Asked Questions

Teenagers today use different social media platforms to communicate with friends, share content, and find support. This section covers the most popular platforms, usage trends, and the effects on mental health.

What are the most popular social media platforms among teenagers today?

YouTube is used by 95% of teens. TikTok follows closely, along with Snapchat and Instagram. Facebook’s popularity has dropped significantly to 32%.

How does social trend usage vary among different age groups in teenagers?

Older teens tend towards platforms like Instagram and Snapchat more than younger teens. Younger teens show a preference for TikTok and YouTube.

What impact does social media have on teenage mental health and behavior?

Social media can both help and harm. It provides support networks but can also cause stress and anxiety. Teens may feel pressure to appear perfect online, which takes a toll on their self-esteem.

How much time on average do teenagers spend on social media daily?

Teens spend an average of three hours daily on social media. This varies with individual usage habits but often reflects a significant portion of their free time.

Why do certain social media platforms appeal more to the teenage demographic?

Teens prefer these platforms because they offer ways to share videos, photos, and connect with peers. Platforms like TikTok and Snapchat are designed for quick, engaging content, which matches the teen social style.

What are the age demographics for the most used social media platforms by teenagers?

Most users of YouTube and TikTok are between 13 and 17 years old. Instagram and Snapchat also have high usage rates in this age group, appealing more to older teens within this range.